Premium consumer brands
Brand equity is a maintenance obligation
Premium positioning is easier to erode than to build. A note on distribution decisions that look accretive and are not.
ELP Ventures · 18 December 2025
Insights
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20 articles
Premium consumer brands
Premium positioning is easier to erode than to build. A note on distribution decisions that look accretive and are not.
ELP Ventures · 18 December 2025
Premium consumer brands
For brands with genuine pricing power, growth pursued through volume is frequently the more expensive path.
ELP Ventures · 4 December 2025
Wine and agricultural assets
Replanting decisions play out over a decade. Ownership structures that require annual justification tend to make the wrong ones.
ELP Ventures · 20 November 2025
Wine and agricultural assets
Water access, varietal selection, and soil management are now underwriting inputs rather than operational details.
ELP Ventures · 6 November 2025
Operating company growth
Reimbursement mix, clinician retention, and regulatory exposure explain more about durability than headline growth rates.
ELP Ventures · 23 October 2025
Operating company growth
The first hundred days set expectations for the following decade. What we commit to, and what we deliberately do not change.
ELP Ventures · 9 October 2025